The excellent location advantages of Baden-Württemberg and Bavaria are combined in the Ulm innovation region. On the Baden-Württemberg side, it includes the city of Ulm and the Alb-Donau district, on the Bavarian side the city of Neu-Ulm and the district of Neu-Ulm. A total of 75 cities and municipalities make up the attractive region in southern Germany.

With its high quality of life and extremely favorable transport links, it is an attractive location for more than 20,000 companies with over 170,000 employees.