DONAU 3FM
(M.O.R.E. Lokalfunk, Badenwürttemberg GmbH & Co.KG)
DONAU 3 FM is the local radio station for the cross-border economic region Danube – Iller. The cities of Ulm, Neu-Ulm and the districts of Alb-Donau, Biberach, Neu-Ulm and Günzburg are part of it. As many as 168,000 people in Ulm and the surrounding area listen to the DONAU 3 FM program every day, which consists of local news, the most frequent music and the greatest variety.
DONAU 3 FM is a program of the M.O.R.E. Lokalfunk Baden-Württemberg GmbH & Co. KG. The shareholders are Burda Broadcast Media GmbH & Co. KG and Studio Gong GmbH & Co. studiobetriebs KG. The station, which has its headquarters in Ulm and additional offices in Biberach, began broadcasting on January 1, 2003; it broadcasts a program in AC format. Due to its cross-border broadcasting area in Baden-Württemberg and Bavaria, DONAU 3 FM is the only radio station in Germany to be licensed by both the LFK and the BLM.
DONAU 3 FM plays an adult-contemporary music format with a focus on the 80s, 90s and 2000s as well as rock and classic rock tracks. Live hosting takes place during the week between 5 a.m. and 8 p.m.
The heart of the station is the good-mood morning show, which runs from 5 to 10 a.m. and features two hosts, Felix Achberger and Andreas Scheiter. The latter joined the local station in Ulm in 2018. Daily benchmarks such as the popular “Swabian Quiz,” in which listeners have to guess Swabian terms from the fictional character “Oma Rosa,” or regular traffic and weather announcements are part of the morning show.
Starting at 10 a.m., Michael Kordick broadcasts the “Mehr Musik Arbeitstag” (“More Music Workday”), in which primarily “at work” and regional topics find their place. Since 2019, there has also been a daily “news talk” on the show, where the regional news situation is discussed with the news editor. This strengthens the station’s regional profile. From 3 p.m. to 8 p.m., Saskia Ochner and Marcus Oesterle alternate weekly to host the “Mehr Musik Feierabend.” Here, the focus is on the right music for the evening, the traffic situation and (stimulus) topics that currently occupy people in the broadcast area.
On Saturdays, from 12 to 1 p.m., the talk show “Sabrina meets…” is broadcast with Grimme Award winner Sabrina Gander. In her show, the host talks to a wide variety of interlocutors, such as the neighbor next door, everyday heroes or celebrities.
On Saturday afternoons from 3 p.m. – 7 p.m., DONAU 3 FM broadcasts a show by Germany’s well-known host Barbara Schöneberger, who interviews mainly German-speaking artists and celebrities.
Since December 1, 2014, Donau 3 FM can also be received in large parts of Baden-Württemberg via DAB+ on channel 11B. The program can also be received on many cable networks. On May 27, 2020, the broadcast area was expanded via DAB+ to the Bavarian channel 8B Allgäu.
The radio station is also known for its many events. Twice a year, DONAU 3 FM hosts Swabia’s largest Ü30 party at the CCU Ulm. Furthermore, the station also organizes smaller Ü30 parties in Biberach and every other year the Schwörmontag in Ulm. There is also the Forever Young DONAU 3 FM Discofox Party and the DONAU 3 FM Disco Inferno. In addition, DONAU 3 FM and its partners “Allgäu Concerts” and “Gern Geschehen” are the largest concert promoters in the region and organize concerts with national and international stars. From Elton John to Bryan Adams and from Mark Forster to Nena.
(M.O.R.E. Lokalfunk, Badenwürttemberg GmbH & Co.KG)